Search Engine Optimisation, and consolidation of links

Created by: Waldo000000

Googling for Bob returns poor results. e.g.

• Searching for "bob toolbox" or "bob toolkit" or "bob library" or "bob signal processing" all fail to return a link to http://idiap.github.com/bob/ on the first page of results.
• Searching for "bob idiap" returns a link to the github page (https://github.com/idiap/bob), not the home page, as first result.
• Searching for "bob biometrics" returns the correct link but only at 5th position
• Searching for "bob machine learning" has the link in 2nd position

To address this issue, we should follow relevant instructions in Google's Webmaster Tools, for example:

• Webmaster Guidelines
• Search Engine Optimization (SEO)

Finally, we need to decide whether the advertised home page of Bob is http://idiap.github.com/bob/ (as was noted in the recent announcement emails) or http://www.idiap.ch/software/bob. There is currently a link at the top of https://github.com/idiap/bob that points to http://www.idiap.ch/software/bob that redirects to http://idiap.github.com/bob/. So anyone who "bookmarks" the Bob homepage right now is bookmarking http://idiap.github.com/bob/. If we are happy with that URL, we should edit the link on https://github.com/idiap/bob accordingly. Making this choice of a single homepage URL may in turn help us to improve search results.