diff --git a/bob/devtools/build.py b/bob/devtools/build.py
index 16bfa761477b6dc07f777eed0c14d513f5e47211..262d944a5c454832a121918e6acc74ffc289079d 100644
--- a/bob/devtools/build.py
+++ b/bob/devtools/build.py
@@ -507,10 +507,9 @@ if __name__ == '__main__':
     failed = check(package)
 
     if failed:
-      raise RuntimeError('long_description of package %s cannot be ' \
-          'correctly parsed (twine check returned a failure)' % \
-          (package[0],))
+      raise RuntimeError('twine check (a.k.a. readme check) %s: FAILED' % \
+          package[0])
     else:
-      logger.info('Package %s\'s long_description: OK', package[0])
+      logger.info('twine check (a.k.a. readme check) %s: OK', package[0])
 
   git_clean_build(bootstrap.run_cmdline, verbose=(args.verbose >= 2))
diff --git a/bob/devtools/scripts/ci.py b/bob/devtools/scripts/ci.py
index a322636746f8be406acaa458f865644fa98f4819..b08b601a518a0eefc1081ba8cb502d52ca9f6b6c 100644
--- a/bob/devtools/scripts/ci.py
+++ b/bob/devtools/scripts/ci.py
@@ -174,12 +174,9 @@ def readme(package):
       failed = check([k])
 
       if failed:
-        raise RuntimeError('long_description of package %s cannot be ' \
-            'correctly parsed (twine check returned a failure)' % \
-            (k,))
+        raise RuntimeError('twine check (a.k.a. readme check) %s: FAILED' % k)
       else:
-        logger.info('Package %s\'s long_description: OK', k)
-
+        logger.info('twine check (a.k.a. readme check) %s: OK', k)
 
 @ci.command(epilog='''
 Examples: