diff --git a/gitlab/functions.sh b/gitlab/functions.sh
index 979ef6433a0afd54f1a7e4a686982f232ea234e3..185a9d864d1dcc6e366fe998b56e6b1444db0e2f 100644
--- a/gitlab/functions.sh
+++ b/gitlab/functions.sh
@@ -351,9 +351,9 @@ fi
 
 DOC_UPLOADS=()
 
-if [[ "${IS_MASTER}" == "true" ]]; then
-  DOC_UPLOADS+=("${DOC_SERVER_PREFIX}/master/")
-fi
+# always upload documentation for all branches. Ideally this is only called
+# when in master.
+DOC_UPLOADS+=("${DOC_SERVER_PREFIX}/${CI_COMMIT_REF_NAME}/")
 
 if [[ -n "${CI_COMMIT_TAG}" ]]; then
   DOC_UPLOADS+=("${DOC_SERVER_PREFIX}/${CI_COMMIT_TAG}/")